Digital Rich Media, whether live or on demand, is perhaps the best way to communicate with customers, employees, partners, or students about important news or events. It brings both intimacy and immediacy to the material being watched. Intimacy is inherent in digital media because the viewer sees the “whole picture”: participants’ expressions, emphases, and enthusiasm, as well as the details of any objects. This intimacy makes digital rich media especially useful for:

• Executive communications —Employees appreciate hearing directly from the executive, and emotional points such as urgency, pride, and priorities are immediately communicated.
• Sales force and product training—Viewers can return to segments they need to watch again, and training can be delivered anywhere the employee is. The content can be updated frequently, which is an especially valuable feature for technology, pharmaceutical, financial, and other industries where products change frequently.
• Regulatory compliance training—Again, viewers can repeat certain sections to make sure they understand them, and the digital media can combine documents along with a spokesperson. In addition, the Digital Media System can monitor which employees have seen the material.
• Round-the-clock availability—For employees, partners, customers, or students in remote locations or time zones, live communications can be difficult. Offering on-demand digital media materials solves this challenge.